"Scottish tourism numbers and revenue soaring above that of the rest of the UK, due to the increased quality of our attractions, perceived safety away from the terrorism-affected centres such as Paris and London, whisky and the particular appeal of locations used in the Outlander series and other historical dramas."
https://thoughtcontrolscotland.com/2018/04/23/scottish-hotels-outperform-those-in-rest-of-uk-stv-report-good-news-for-scotlands-economy-but-fail-to-understand-it/