‘Conducted annually since 2008, the Anholt-GfK Roper NBISM examines the reputation of 50 countries. Since 2008, the Scottish Government (SG) has used the NBISM to measure Scotland’s reputation internationally. This report provides statistics on Scotland’s reputation along six dimensions of national competence: Exports, Governance, Culture, People, Tourism, and Investment and Immigration. These together provide an overall indication of a Scotland’s reputation.’
https://thoughtcontrolscotland.com/2019/01/22/easy-for-us-to-say-scotland-in-top-half-of-anholt-gfk-roper-nbism-league/